Scotland based, working worldwide.

Hi, I’m John Sunart.

I help organisations find clarity when direction is unclear and the stakes are high.

Much of my work sits at the earliest stages of strategy; moments when there is ambition, pressure, or opportunity to move, but no shared understanding of what to prioritise, how initiatives fit together, or how to align teams behind a clear direction. This is often where progress slows, risk increases, and well-intentioned work starts to fragment.

I work with leadership teams, product teams, and partners to turn this ambiguity into coherent, actionable strategy. By grounding ambition in genuine customer insight and organisational reality, I help surface the critical questions, trade-offs, and decisions that need to be made before delivery begins. The aim is not more ideas, but clearer direction and greater confidence to act.

My background spans product and service design, academic innovation research, and strategic consultancy. I’ve worked across emerging and mature industries including finance, gaming, technology, and construction, supporting organisations as they navigate growth, transformation, and complex cross-functional change.

Across this work, my focus has remained consistent: enabling alignment at scale. I help connect perspectives across leadership and delivery, ensure initiatives reinforce rather than compete with one another, and create the conditions for meaningful progress to be sustained beyond the initial push.

Sunart Works is my independent practice. I work directly with organisations and also in collaboration with trusted partners, studios, and collectives — including Group of Humans — bringing strategic clarity, facilitation, and judgement to complex challenges.